Hyatt and Chase Expand their Collaboration as World of Hyatt Loyalty Program Continues Industry-Leading Growth

Hyatt and Chase have announced a major expansion of their collaboration, reinforcing the success of the World of Hyatt loyalty program and its co-branded credit cards. Here's a breakdown of the key developments:

Expanded Partnership Highlights
- World of Hyatt Growth: The loyalty program now boasts over 60 million members, growing nearly 30% annually since 2017.
- New Benefits for Chase Cardmembers:
- Starting mid-2026, World of Hyatt Explorist status will be offered to top-spending Chase Sapphire Reserve and Sapphire Reserve for Business cardholders.
- More Hyatt luxury brands (like Park Hyatt and Alila) will join The Edit by Chase Travel, enhancing premium travel options.

Credit Card Program Enhancements
- World of Hyatt Credit Card & Business Card:
- Up to 9 points per $1 spent at Hyatt hotels
- Bonus points on fitness, dining, commuting, and airline purchases
- Annual free night awards and milestone rewards
- Business card offers $100 in Hyatt credits annually

- Portfolio Expansion: Hyatt plans to introduce new credit card products, building on the success of its current offerings.

Financial Impact
- Hyatt expects:
- $50 million in adjusted EBITDA from credit card programs in 2025
- Growth to $105 million by 2027
- An upfront $47 million pre-tax cash payment in Q4 2025

Strategic Value
This collaboration is designed to:
- Drive more direct bookings and stays from Chase cardmembers
- Increase Hyatt’s brand visibility and loyalty engagement
- Strengthen Hyatt’s position in the premium travel market