Agoda Collaborates with the Philippines Department of Tourism

Agoda Collaborates with the Philippines Department of Tourism to Enhance Hospitality through Technology

Agoda has partnered with the Philippines Department of Tourism (DoT) to launch an exclusive initiative aimed at strengthening the country’s hospitality sector through technology and leadership development.

Key Highlights of the Collaboration
- Event: Executive Masterclass titled “Leadership for Resilience”
- Date & Location: Held in Manila on November 5, 2025
- Participants: 72 attendees including DoT senior officials, hotel associations, and partners from across the Philippines

Purpose & Impact
- Focused on capacity building and inclusive growth in tourism
- Delivered interactive modules on:
- Leveraging AI and tech solutions
- Enhancing service offerings
- Driving economic growth through collaboration
- Reinforces Agoda’s commitment to empowering local ecosystems with data-driven decision-making

Leadership Voices
- Mike Hwang, Country Director for Agoda Philippines, emphasized the importance of equipping partners with tools to thrive in a dynamic market
- Verna C. Buensuceso, Undersecretary for Tourism Development Planning, praised the initiative’s theme, noting its relevance amid global disruptions and the need for resilient leadership

Strategic Significance
- Serves as a prelude to the Philippines’ hosting of ASEAN
- Strengthens ties between Agoda and the DoT, laying the groundwork for sustained collaboration in tourism development

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