UN Tourism and Università della Svizzera Italiana Strengthen Links Between Tourism and Fashion
UN Tourism and the Università della Svizzera Italiana (USI) have deepened their collaboration to explore how fashion can serve as a catalyst for cultural tourism and innovation. Here's a summary of the key highlights from their November 5, 2025 announcement: Fashion Meets Tourism - Joint Workshop: Held in Lugano on October 24, the hybrid event brought together policymakers, researchers, and professionals from tourism and fashion sectors. - Focus Areas: Product development, marketing, and communication strategies to integrate fashion into tourism experiences. Global Impact of Creative Industries - Economic Contribution: Cultural and Creative Industries now account for 3.1% of global GDP and 6.2% of global employment. - Tourism Potential: Fashion, along with art, music, film, and design, is increasingly recognized as a driver of tourism growth. Showcased Success Stories - Regional Examples: - Tuscany Tourism Board (Italy) - Ljubljana Tourism Board (Slovenia) - Lugano Lifestyle Tech Competence Center (Switzerland) - International Highlights: Innovative fashion-tourism integrations from Indonesia, Lebanon, Mexico, Nigeria, Peru, Republic of Korea, Saudi Arabia, Spain, and Tanzania. This initiative underscores the growing synergy between fashion and tourism, positioning creative industries as powerful tools for destination branding and local development.
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