IBS Software to Collaborate with Amazon Web Services to redefine airline retailing

IBS Software has announced a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to revolutionize airline retailing through cloud-native, AI-first solutions.

Key Highlights of the Collaboration
- Launch of iRetail: A pioneering platform co-engineered by IBS and AWS, designed to modernize the airline retail experience across the Offer–Order–Settle–Deliver (OOSD) value chain.

AI-First Architecture:
- Built from the ground up with AI and modular cloud-native design
- Enables real-time, hyper-personalized offers and autonomous order management
- Continuously adapts to traveler behavior for seamless service delivery

Industry Impact:
- Addresses fragmentation in legacy airline systems
- Helps airlines innovate faster, operate more efficiently, and maintain control of their tech roadmap
- Prepares the industry for agentic AI, with 97% of travel operators investing in or exploring it

Global Scaling:
- IBS will deploy iRetail globally using AWS infrastructure with 99.99% availability across regions
- Joint R&D roadmap to unlock new AI-driven value streams by 2027

Leadership Insights
- Somit Goyal, CEO of IBS Software: “We’re weaving intelligence deep into the core of airline retailing… setting new benchmarks for agentic innovation.”
- Chris Casey, Director of AWS Partnerships: “Combining AWS’s cloud and AI capabilities with IBS’s industry expertise will help airlines modernize faster.”
- Massimo Morin, Global Head of Travel at AWS: “We’re enabling faster innovation and greater agility for the next generation of airline retailing”.

This partnership marks a major step toward transforming how airlines engage with customers in a digital-first, intelligent commerce model.