Events Industry Market to Reach $2.5 trillion, Globally, by 2035 at 6.8% CAGR: Allied Market Research

Here’s a comprehensive summary of the Allied Market Research report on the global events industry:

Market Overview
- Market Size: Valued at $736.8 billion in 2021, projected to reach $2.5 trillion by 2035
- Growth Rate: 6.8% CAGR from 2024 to 2035
- Forecast Period: 2024–2035

Key Growth Drivers
- Digital Transformation: Integration of virtual platforms, AI, and data analytics to streamline event planning and enhance engagement
- Technological Innovation: Use of AR/VR for immersive experiences and real-time performance tracking
- Sustainability Trends: Eco-friendly practices like digital collateral, LED lighting, and local sourcing
- Economic Growth in Emerging Markets: Especially in Asia-Pacific and Africa, with rising disposable incomes and urbanization

Market Segmentation Highlights
Corporate Events & Seminars - Accounted for over 25% of market share
Sponsorship - Over 40% share; crucial for marketing and cost offset
Entertainment - Driven by music festivals and global networking
21 to 40 Years - Most active participants in exhibitions and seminars
National - Over 60% of attendees are domestic
Tier 1 Cities - Preferred for infrastructure and global connectivity

Regional Insights
- Europe: Largest market share in 2023; strong in international association conferences
- Asia-Pacific: Rapid growth due to business expansion and tourism in China, India, and UAE
- Africa: Emerging opportunities with urban development and rising event demand

Leading Players
- Live Nation, Cvent, Reed Exhibitions, Clarion Events, Freeman Company, StubHub, Anschutz Entertainment Group, and more

This report underscores how the events industry is evolving into a tech-enabled, sustainability-conscious, and globally interconnected ecosystem.