Agoda and Archipelago International Partner to Capture Indonesia’s Growing Travel Demand

Agoda and Archipelago International have announced a strategic partnership aimed at tapping into Indonesia’s surging travel market. Here’s a summary of the key highlights from the announcement:

Partnership Overview
- Agoda, a leading digital travel platform, has teamed up with Archipelago International, Southeast Asia’s largest privately owned hotel management company.
- The collaboration introduces a dedicated Archipelago Flagship Store on Agoda, featuring 193 properties across Indonesia.

Featured Properties
- The store showcases a diverse range of accommodations including:
- ASTON Anyer Beach Hotel
- Harper Malioboro
- Royal Kamuela Ubud
- The Alana Hotel and Conference

Market Insights
- Indonesia is now the third most searched market on Agoda in 2025.
- Agoda reports a 21% year-on-year increase in travel searches to Indonesia.
- Top origin countries driving this demand:
- 🇰 South Korea (+36%) - 🇲 Malaysia - 🇸 Singapore - 🇦 Australia - 🇯 Japan

Emerging Destinations
- While Bali, Jakarta, and Batam remain popular, new hotspots are gaining traction:
- Labuan Bajo (+66% YoY search growth)
- Medan (+47% YoY search growth)

Executive Commentary
- Andrew Smith, SVP of Supply at Agoda:
Emphasized the importance of Indonesia in Agoda’s growth strategy and praised the partnership for enhancing local offerings.

- Chris Legaspi, CCO of Archipelago International:
Highlighted the opportunity to connect Indonesian hotel brands with a global audience through Agoda’s marketing and distribution capabilities.

This partnership is designed to boost visibility, improve conversion rates, and meet the rising demand from both domestic and international travelers.