Sheraton Hotels and Resorts Reimagines a Bedtime Classic in New Campaign 'Goodnight Room'

Sheraton Hotels & Resorts has launched a heartwarming new campaign titled “Goodnight Room,” inspired by the beloved children’s book Goodnight Moon. This initiative marks a major storytelling moment for the brand as it continues its global transformation.

Campaign Highlights
- Concept:
The campaign reimagines the comforting bedtime ritual through the lens of travel, showcasing Sheraton as a modern gathering place where warmth and connection thrive—even when guests are far from home.

- Narrative:
It follows a working mother recounting her day to her son from a Sheraton hotel room, interwoven with scenes of travelers sharing moments in the hotel’s vibrant lobby.

- Visual Touches:
Playful nods to Goodnight Moon appear throughout, including striped pajamas, “two little kittens” socks, and a glowing LED fireplace.

Special Feature: Goodnight Moon Suite
- Located at the Sheraton Boston Hotel, the suite is available from November 3 to February 28.
- Designed to mirror the book’s iconic illustrations with green walls, red carpet, and whimsical decor.
- Guests are welcomed with milk and cookies, a plush bunny, and dining credits.
- Marriott Bonvoy members can bid on an exclusive two-night stay with curated experiences like moonlit dinners, stargazing, and s’mores displays.

Giving Back
- Sheraton will donate to UNICEF and Children’s Miracle Network Hospitals.
- Marriott Bonvoy members can contribute points through the LoveTravels platform, with Marriott matching donations 2x through December 31, 2025, up to 3.75 million points.

This campaign beautifully blends nostalgia with modern hospitality, inviting travelers to rediscover Sheraton as “The World’s Gathering Place.”