Agoda and Hoshino Resorts Inc Partnership Unlocks Access to Japan’s Premier Hotel Brands

Here’s a detailed overview of the Agoda–Hoshino Resorts Inc partnership:

Partnership Announcement
- Agoda, a leading digital travel platform, has partnered with Hoshino Resorts Inc, one of Japan’s premier hotel management companies.
- This collaboration makes Agoda the first travel platform to showcase Hoshino Resorts’ entire brand portfolio.

Brands Included
The partnership brings all six of Hoshino Resorts’ signature brands onto Agoda’s platform:
- HOSHINOYA – luxury resorts blending tradition and modernity
- KAI – hot spring ryokan experiences
- RISONARE – family-friendly resorts with activities
- OMO – urban hotels for city exploration
- BEB – casual, youthful stays
- LUCY – newly launched brand, adding fresh experiences

Strategic Impact
- Expanded Access: Agoda customers can now book across Japan’s diverse landscapes, from cultural heritage sites to modern city stays.
- Market Growth: Japan is Agoda’s top-searched global destination, with a 35% growth in inbound searches in the first half of 2025.
- Traveler Trends:
- Domestic travel searches grew 11% year-on-year.
- International interest surged, especially from South Korea (#1), Taiwan (#2), and Hong Kong (#3).
- Rising Destinations: Secondary cities like Takamatsu (+63%), Matsuyama (+44%), Sendai (+32%), Okinawa (+27%), and Sapporo (+26%) are seeing strong demand.

Why It Matters
- For Travelers: Seamless access to culturally rich, high-quality stays across Japan.
- For Hoshino Resorts: Greater global visibility and integration into Agoda’s extensive travel ecosystem.
- For Agoda: Strengthened position as a gateway to Japan, offering bundled accommodations, flights, and activities.

This partnership is being positioned as a milestone in sustainable, culturally immersive tourism, aligning with global demand for authentic experiences.