Agoda Releases Ranking of Japan’s Most Popular Domestic Winter Travel Destinations
Agoda has just released its ranking of Japan’s most popular domestic winter travel destinations for the 2025–2026 season, based on booking search data from Japanese travelers. Top 5 Winter Destinations (Dec 2025 – Feb 2026) 1. Tokyo - Seasonal events & metropolitan appeal 2. Osaka - Food culture & winter festivals 3. Fukuoka - “Path of Light” at Miyajidake Shrine 4. Kyoto - Sapporo Snow Festival draws global visitors 5. Okinawa Main Island - Early cherry blossoms & warm climate February Events Driving Demand - Fukuoka: Miyajidake Shrine “Path of Light” – a mystical sunset phenomenon visible only twice a year. - Sapporo: Sapporo Snow Festival – Japan’s largest winter event with ice sculptures, illuminated displays, and food stalls. - Okinawa Main Island: Cherry Blossom Festival – the first sakura blooms in Japan each year, paired with subtropical weather. Travel Trend Insights - Major hubs Tokyo and Osaka continue to dominate, holding the top two spots. - Regional cities like Fukuoka, Sapporo, and Okinawa show strong appeal thanks to unique seasonal experiences. - Agoda emphasizes that February events are the biggest driver of winter travel demand this year. This ranking reflects how Japan’s winter tourism is shaped by cultural festivals and natural phenomena, not just big-city attractions.
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