Travel is constantly evolving, and 2026 will be no exception. Airbnb forecasts that travelers will seek to make the most of their time away, rooted in authentic and immersive experiences: Gen Z drives short, international escapes: - 1–2 day city getaways are booming, fueled by viral TikTok trends. - Popular destinations: Buenos Aires, Busan, João Pessoa, Ko Samui, Maceió, Marrakesh, Mexico City, Nakano (Japan), San Juan, Stockholm. “Touching grass” movement: - Searches for stays near national parks up 35% in the U.S.. - Top spots: Acadia, Shenandoah, Great Smoky Mountains, Yosemite, plus global picks like Crete, Goa, Sardinia, Jakarta. - Outdoor experiences now outpace all other categories. Event tourism surges: - 65% of top-searched dates/cities align with global events: Winter Olympics, FIFA World Cup, Carnival, Coachella. - Travelers are turning tickets into “mainstage journeys.” Solo travel renaissance: - Destinations with triple-digit growth: Idyllwild (CA), La Altagracia (Dominican Republic), Tromsø (Norway). - Solo travelers prioritize self-discovery in scenic, slower-paced escapes. Culinary travel heats up: - Hands-on bakery classes (Paris, Tokyo, Lisbon) and wine tourism (Finger Lakes, Bangalore, Melbourne, Traverse City, Var). - Food experiences among the most-booked globally. Influencer wishlists: - Top picks include Hội An (Vietnam), Iceland, Brazil, Colombia, Tanzania. - Themes: breathtaking landscapes, vibrant local culture, and immersive outdoor adventures. Big Picture Travel in 2026 is about authenticity, immersion, and intensity: - Quick but culture-rich escapes. - Nature and wellness journeys. - Global events as travel anchors. - Food and wine as cultural gateways. - Solo exploration as self-discovery.
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