Data based on global lodging searches made on Expedia from Jan 1 – Dec 4 2025, for stays from Jan 1 – Dec 31 2025. Global Highlights - Most searched global destination: New York City (+10% YoY) - Most up-and-coming global destination: Matera, Italy (+205% YoY) – famed for its UNESCO-listed cave dwellings (Sassi) - Most up-and-coming beach hot spot: Surat Thani, Thailand (+95% YoY) Continental Travel Chart Africa - Marrakesh Asia - Tokyo Europe - London Latin America & Caribbean - Cancun North America - New York Oceania - Sydney Affordable Travel Picks - US: Amarillo (TX), Bakersfield (CA), El Paso (TX) – avg. daily rates under $125 - International: Curitiba (Brazil), Cebu City (Philippines), Okinawa (Japan) – avg. daily rates under $80 ✅ Takeaway: Travelers in 2025 leaned toward iconic urban hubs (New York, London, Tokyo) while also discovering hidden gems like Matera and Surat Thani. Budget-conscious travelers found value in secondary cities across the US and Asia.
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