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Destinations B. John | December 29, 2025

Expedia Wrapped 2025: Most Searched Destinations

Data based on global lodging searches made on Expedia from Jan 1 – Dec 4 2025, for stays from Jan 1 – Dec 31 2025.

Global Highlights
- Most searched global destination: New York City (+10% YoY)
- Most up-and-coming global destination: Matera, Italy (+205% YoY) – famed for its UNESCO-listed cave dwellings (Sassi)
- Most up-and-coming beach hot spot: Surat Thani, Thailand (+95% YoY)

Continental Travel Chart
Africa - Marrakesh
Asia - Tokyo
Europe - London
Latin America & Caribbean - Cancun
North America - New York
Oceania - Sydney

Affordable Travel Picks
- US: Amarillo (TX), Bakersfield (CA), El Paso (TX) – avg. daily rates under $125
- International: Curitiba (Brazil), Cebu City (Philippines), Okinawa (Japan) – avg. daily rates under $80

✅ Takeaway: Travelers in 2025 leaned toward iconic urban hubs (New York, London, Tokyo) while also discovering hidden gems like Matera and Surat Thani. Budget-conscious travelers found value in secondary cities across the US and Asia.

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