Agoda Names Five Quieter Corners of Asia to Catch the Snow This season

Digital travel platform Agoda has spotlighted five quieter winter destinations across Asia for travelers seeking alternatives to crowded ski resorts. The destinations offer snow-covered landscapes, cultural experiences, winter festivals, and local traditions.

Zao Onsen, Japan
- Famous for its “Snow Monsters” (Juhyo), where snow and ice transform trees into dramatic frozen sculptures.
- Illuminated evening displays create a unique winter landscape.
- Combines skiing with traditional outdoor onsen experiences.

Taebaek, South Korea
- Home to the annual Taebaek Snow Festival in late January.
- Features hand-carved snow and ice sculptures, sledding activities, and winter hiking trails.
- Offers access to some of South Korea's most reliable early-season snowfall.

Gulmarg, India
- Located in Kashmir and known for one of the world's highest cable car systems.
- Popular for skiing, snowboarding, and expansive mountain terrain.
- Offers a quieter winter experience with scenic Himalayan views.

Kanas, China
- Situated in Xinjiang near the Altai Mountains.
- Features a frozen glacial lake and snow-covered traditional Tuvan villages.
- Known for its tranquil winter atmosphere and traditional rural lifestyle.

Sapa, Vietnam
- One of Southeast Asia's rare destinations to experience winter frost and occasional snowfall.
- Winter transforms its famous rice terraces and mountain landscapes.
- Local hill-tribe markets continue to operate amid the misty winter setting.

Industry Perspective
Jay Lee, Regional Director, North Asia, Agoda
- Said travelers are increasingly looking beyond major winter destinations to discover authentic seasonal experiences and local culture.
- Highlighted Agoda's range of accommodation options that help travelers customize their winter escapes.

Key Highlights
- Theme: Alternative winter destinations in Asia.
- Featured Countries: Japan, South Korea, India, China, and Vietnam.
- Experiences: Snow festivals, hot springs, skiing, frozen lakes, mountain villages, and cultural activities.
- Trend: Growing interest in less-crowded winter destinations that offer authentic local experiences.