SONO Hotels and Resorts Asia earns accolade at Travel Daily Media Travel Trade Excellence Awards 2026 – Thailand
SONO Hotels & Resorts Asia won the Hospitality Expansion of the Year – Thailand award at the Travel Daily Media Travel Trade Excellence Awards 2026 – Thailand.
The award recognizes the group's rapid regional growth and integrated hospitality strategy.
Regional Expansion
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Expansion accelerated following SONO International's acquisition of Cross Hotels & Resorts.
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Currently operates 17 hotels across Asia.
Has 13 additional properties in the pipeline across:
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Thailand
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Indonesia
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Vietnam
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Japan
Integrated Hospitality Model
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Combines hotel management expertise with the scale of SONO International.
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The wider group operates more than 14,500 rooms across seven countries.
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Benefits from broader operational capabilities, investment resources, and international source markets.
Hospitality Meets Aviation
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Growth strategy integrates hospitality and aviation through Trinity Airways.
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Aims to strengthen hotel demand, air connectivity, and tourism flows across key markets.
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Supports destination development and guest acquisition.
Japan Expansion
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SONO Moon Nagoya opened in June 2026.
Marks the group's:
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First property in Japan.
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First new opening under the SONO Asia platform.
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Direct Incheon–Nagoya flights via Trinity Airways are planned from December 2026.
Broader Lifestyle Ecosystem
The wider SONO ecosystem includes:
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Pet-friendly resorts and pet-care services.
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Wellness offerings.
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Food & beverage concepts.
Leisure assets such as:
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63 golf holes.
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Ocean World water park.
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Vivaldi Park winter resort.
Market Presence
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Operates more than 13,000 rooms across 27 locations in South Korea.
International footprint includes:
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Washington D.C.
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New York
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Paris
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Honolulu
Significance of the Award
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Reinforces SONO Hotels & Resorts Asia's position as an emerging regional hospitality platform.
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Highlights its strategy of combining local market expertise with international scale.
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Recognizes its efforts to create a connected ecosystem spanning hotels, aviation, leisure, and lifestyle experiences.
