Arunachal Pradesh Gears Up for 14th International Tourism Mart in Tawang

Arunachal Pradesh Gears Up for 14th International Tourism Mart in Tawang

The 14th International Tourism Mart (ITM) will be held in Tawang, Arunachal Pradesh, from 2026 October 27 to 31. The event is being jointly organized by the Ministry of Tourism and the Government of Arunachal Pradesh. Delegates from around 20 countries are expected to participate.

Government's Focus
Pasang Dorjee Sona, Tourism Minister
- Emphasized showcasing Arunachal Pradesh's natural beauty, culture, and hospitality to the global tourism industry.
- Called for close coordination among departments and stakeholders to ensure a seamless event experience.
- Stressed the importance of accommodation, transportation, logistics, protocol, and hospitality arrangements.

Objectives of ITM
- Promote the tourism potential of Northeast India to domestic and international audiences.
- Facilitate engagement between tourism businesses, tour operators, buyers, sellers, media, and government agencies.
- Strengthen connections with global travel trade partners.

Tawang's Tourism Appeal
- Home to the historic Tawang Monastery.
- Known for attractions such as Sela Pass, Nuranang Falls, and high-altitude lakes.
- Offers visitors an opportunity to experience the region's rich Monpa culture and scenic mountain landscapes.

Significance for Arunachal Pradesh
- The event returns to Tawang after more than a decade, with the district having previously hosted ITM in 2013.
- Provides a major platform to enhance the state's visibility in domestic and international tourism markets.
- Expected to boost tourism promotion and stakeholder partnerships across the region.

Key Message
- The state aims to ensure delegates experience not only the event but also the warmth, culture, and hospitality of Arunachal Pradesh, leaving with a positive and lasting impression.

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