Casa Verbena Madrid, Outset Collection by Hilton Invites Guests to Immerse Themselves in Madrileño Life
Hilton has opened Casa Verbena Madrid, Outset Collection by Hilton, a 45-room boutique hotel located on Calle de Preciados in central Madrid.
Key Highlights
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First Outset Collection hotel in Europe, marking the brand's European debut.
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Designed by Madrid-born interior designer Lorenzo Castillo.
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Inspired by Madrid's local culture, traditions, and the Spanish concepts of verbena (community celebrations) and costumbrismo (depictions of everyday local life).
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Features city and rooftop views, including sightlines toward the Royal Palace.
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Interiors combine traditional Madrid influences with contemporary design, including artwork, brass accents, fluted glass, and warm textures.
Guest Experience
Daily Madrileño breakfast featuring:
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Churros
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Pan con tomate with Iberian ham
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Spanish tortilla
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Locally roasted coffee
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Fresh juice
A locally created illustrated guide called "Our Madrid" helps guests discover neighborhood cafés, shops, bars, and local favorites beyond the city's major tourist attractions.
Executive Comments
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David Kelly, Hilton's Senior Vice President for Continental Europe, said the hotel strengthens Hilton's growing Madrid presence and reflects the city's creativity and energy.
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Álvaro Mazaheri of Arte Hoteles emphasized offering guests a more authentic and locally connected Madrid experience.
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Elizabeth Scruggs, Brand Leader for Outset Collection by Hilton, described the property as embodying the collection's focus on independent hotels with strong local identities and meaningful destination connections.
Loyalty Program
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Guests can earn and redeem points through Hilton Honors, with full access to the loyalty program's benefits.
Strategic Significance
The opening is significant because it:
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Introduces the Outset Collection brand to Europe.
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Strengthens Hilton's luxury and lifestyle portfolio in Madrid.
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Highlights Hilton's strategy of offering destination-driven, locally inspired hotels while still providing the benefits of a global hospitality network.
Overall, Casa Verbena Madrid is positioned as a boutique hotel that lets visitors experience Madrid through a distinctly local lens rather than focusing solely on traditional tourist attractions.
