ITB Asia 2026 concludes with 184% growth in MICE Show Asia and launch of ITB Asia Select

ITB Asia 2026 concluded in Singapore after three days of business networking and industry discussions. Co-located with MICE Show Asia and Travel Tech Asia, the 19th edition explored the future of human-centred travel, introduced new initiatives and marked the launch of ITB Asia Select, with Indonesia as its first market.

By the Numbers
- 18,000+ participants
- 1,000+ exhibiting brands
- 1,500+ qualified buyers
- 60,000+ pre-scheduled business appointments
- 160 industry speakers
- 4,500 minutes of conference content

Strong International Participation
- More than 80% of exhibiting brands represented international markets.
- Participants came from:
- Asia-Pacific
- Europe
- Americas
- Africa
- Middle East

MICE Show Asia Growth
- MICE Show Asia recorded 184% growth, highlighting increasing demand for business events and meetings industry engagement.

Travel Tech Asia Developments
- Launched a Hosted Buyer Programme.
- Connected technology providers with buyers from:
- Hospitality
- Attractions
- Travel agencies
- Travel technology sectors

Launch of ITB Asia Select
- Official launch of ITB Asia Select, a new regional expansion initiative.
- Indonesia announced as the first market.
- ITB Asia Select Indonesia will be held in Jakarta on 23-24 June 2027.

New Event Initiatives
- Pilot off-airport check-in programme with Changi Airport Group.
- Guided exhibition discovery tours with Woopa Group.
- Introduction of the Experience Zone.
- Launch of the Experience Pavilion by Tripadvisor, showcasing experiential travel offerings.

Key Networking & Industry Events
- MoU signing between Messe Berlin Asia Pacific and ASITA.
- Tripadvisor Travellers' Choice Best of the Best Awards.
- Business Traveller Global & Regional Awards 2026.
- Official Networking Night sponsored by Resorts World Sentosa.
- AdventureCONNECT Networking Hour.
- Singapore Hospitality & Tourism Conference 2026.

What's Next?
- ITB Asia, MICE Show Asia and Travel Tech Asia will return to Singapore from 20-22 October 2027.
- Early-bird exhibitor rates available until 31 March 2027.

Key Takeaway
- ITB Asia 2026 reinforced its position as Asia's leading travel trade event, driven by strong international participation, significant MICE sector growth, and the launch of ITB Asia Select to expand the brand's presence across Asia.