Minor Hotels to Bring Minor Reserve Collection to the UK with Reimagining of London's Iconic Dukes

Minor Hotels, a global hotel owner and operator with more than 640 properties across 67 countries, has signed a management agreement to operate Dukes London at 35 St James's Place. The landmark property will join the newly launched Minor Reserve Collection, marking the luxury brand's debut in the UK.

Brand Expansion:
Minor Hotels will debut its Minor Reserve Collection in the UK by reimagining Dukes London, a historic St James’s landmark.

Timeline:
The property is undergoing a multi‑year transformation and will reopen in Spring 2027 as Dukes London, Minor Reserve Collection.

Design:
Led by Russell Sage Studio, the redesign includes 85 guest rooms, 13 executive suites, and 5 signature suites inspired by St James’s heritage.

Iconic Dukes Bar:
Remains open during renovations, continuing its famed frozen martini ritual — famously linked to Ian Fleming’s James Bond inspiration.

New Additions:
- The Delany Drawing Room — lounge and bar with 160 whiskies, Champagnes, cocktails, conservatory, and garden.
- Partnership with The Wolseley Hospitality Group for a new restaurant.

Partnership:
Collaboration with Seven Tides, extending their UAE hospitality ventures into Europe.

Location Perks:
Steps from Royal Parks, Buckingham Palace, luxury shopping, and theatres, with easy access to Green Park station.

Minor Reserve Collection:
Launched in 2025, focused on independent hotels with character and heritage. Dukes London joins properties in Slovenia and Brazil.

This relaunch positions Dukes London as a heritage-rich yet modern luxury hub, blending tradition with Minor Hotels’ global reach.