FITUR recognises leadership, innovation and sustainability in tourism at its annual awards ceremony
FITUR, organised by IFEMA MADRID, held the FITUR 2026 Awardsceremony, an annual event that recognises excellence, creativity, sustainability and contributions to the development of the tourism industry.
Best Stand Awards
- Countries & Regions: Guatemala-Inguat, Egyptian Tourism Authority, Abu Dhabi Department of Culture & Tourism.
- Institutions & Autonomous Communities: Madrid, Castile and León, Turismo de Galicia.
- Companies: Vincci Hotels, Meliá Hotels International, ALSA.
Best Sustainable Stand Awards
Recognising eco-conscious exhibition design: Government of Cantabria, Piñero, Castelldefels City Council, Turismo de Galicia.
Active Tourism Awards
Celebrating sustainable, experience-driven tourism:
- National: Huesca, la magia de la aventura; L’arròs de Castelldefels Enogastronomic Experience.
- International: Ruta de las Aves del Noreste Mexicano; Festa de Caminhadas na Arrábida de Setúbal (Portugal).
FITUR-Jorge Vila Fradera Tribune Award
Awarded to Núria Guitart Casalderrey (CETT Barcelona School of Tourism, Hospitality, and Gastronomy) for her research on Public management of tourism and innovation in urban destinations.
This year’s awards reaffirm FITUR’s commitment to innovation, sustainability, and value creation in tourism, spotlighting destinations and companies that are shaping the industry’s future.
