Minor Hotels Strengthens Colbert Collection Portfolio with a New Hotel in Italy

Minor Hotels, a leading global hotel owner and operator, announces the signing of ExCelle Hotel San Gimignano, Colbert Collection, its second Colbert Collection property in Italy and a strategic addition to one of the company’s most important growth brands.

New Property: ExCelle Hotel San Gimignano
- Opening: 2027
- Location: Historic San Domenico Complex, UNESCO-listed centre of San Gimignano, Tuscany.
- Design: 33 guestrooms created from original convent cells, plus a restaurant and bar.
- Concept: Preserves heritage while offering a contemporary guest experience rooted in local identity.

Wider Regeneration Project
- Theatre & opera arena (capacity 1,000+).
- Restaurants, retail boutiques, meeting/event venues, and a museum.
- Led by Opera Laboratori, a cultural heritage management company with 30+ years of experience.

Brand Strategy: Colbert Collection
- Premium soft brand focused on cultural discovery, culinary expression, and social connection.
- Inspired by Parisian boulevard cafés.
- Previous openings:
- Porta Rossa Hotel Firenze (Florence, May 2026).
- The WestDill Mayfair Hotel London (expected Q1 2027).
- This project strengthens Minor Hotels’ portfolio of 60 properties across seven brands in Italy.

Impact
- Enhances Minor Hotels’ presence in Italy. - Creates a vibrant cultural destination blending heritage, gastronomy, and hospitality.
- Supports tourism, local economy, and cultural preservation.

This is a fascinating example of how hotel groups are reimagining historic sites into cultural hubs.