Series by Marriott Debuts in South Korea with the Opening of Anook Signature Seoul Guro
Series by Marriott, part of Marriott Bonvoy's global portfolio of over 30 extraordinary hotel brands, today announced its debut in South Korea with the opening of 104-room Anook Signature Seoul Guro, Series by Marriott.
Brand Milestone
- First Series by Marriott property in South Korea.
- Follows earlier launches in India (2025) and Japan (April 2026).
- Three more openings planned by end of 2026: Insadong (Seoul), Guwol (Incheon), and Haeundae (Busan).
Location & Access
- 17-story, 104-room hotel near Guro Digital Complex, Seoul’s southwestern business hub.
- Convenient to Gimpo Airport (16 km) and Incheon Airport (57 km).
- Well positioned for business in Guro, Gasan, Yeouido and west Seoul.
Guest Experience
- Inspired by the Korean concept of “Anook” (coziness, comfort).
- Continuous “Recovery Ritual”: sauna → Korean dining → restful sleep.
- Design: clean lines, warm wood tones, indirect lighting — a layered urban retreat.
Accommodation
- Standard rooms, Junior Suites, Penthouse Suites.
- Features: climate control, 43-inch LED TV, work area.
- Select suites with living areas or whirlpool; accessible rooms available.
Dining & Wellness
- Anook Restaurant serving Korean cuisine.
- Sauna and complimentary fitness center.
- Rooftop lounge, outdoor terrace, meeting spaces for small groups.
Partnership & Vision
- Developed with The Hyusik, reflecting demand beyond Seoul’s city center.
- Marriott Bonvoy integration: members earn points, enjoy personalization and contactless services via the app.
This launch is part of Marriott’s strategy to blend local hospitality traditions with global standards, making Series by Marriott a distinctive brand in Asia Pacific.
