Hive House Celebrates Grand Opening, Marking Debut Of Cary’s First Hyatt-Branded Hotel

Hive House, the first Hyatt-branded hotel in Cary, North Carolina, is officially open. Joining the Unscripted by Hyatt brand portfolio, Hive House expands Hyatt’s brand footprint in a key market and reflects its commitment to offering streamlined, fuss-free stays in distinctive settings — all rooted in Hyatt’s legacy of quality and care.

Hotel Overview
- Hive House is the first Hyatt-branded hotel in Cary, joining the Unscripted by Hyatt portfolio.
- Boutique property with 45 oversized suites (312–412 sq ft), each with separate living spaces and full kitchens.
- Developed by CMC Hotels, a family-owned company based in Cary.

Design & Local Identity
- Colorful interiors, curated artwork, and social spaces give it a boutique personality.
- Hive House Café showcases North Carolina makers, featuring local products like Trophy Brewing (Raleigh), Griff’s Toffee (Chapel Hill), and Poppy Popcorn (Asheville).
- Goal: connect guests to Cary and North Carolina through local discoveries.

Amenities
- Free high-speed Wi-Fi throughout.
- Fitness center with Peloton equipment and smart-TV guided workouts.
- Multifunctional lobby/social spaces for work, relaxation, or connection.
- 24/7 market and self-service laundry.
- Pet-friendly (dogs up to 35 lbs, $75 fee per stay).

Leadership Perspective
- Sheri Erhart, COO of CMC Hotels: “We started with the experience we wanted to create, not a brand prototype… Joining Hyatt lets us preserve Hive House’s uniqueness while reaching a broader audience.”
- Jason Ballard, SVP Hyatt Essentials Portfolio: “Hive House captures what Unscripted by Hyatt is all about — distinctive personality, strong local point of view, and an experience that is truly its own.”

Hyatt Essentials Portfolio
- Hive House joins brands like Caption by Hyatt, Hyatt Place, Hyatt House, Hyatt Studios, Hyatt Select, and UrCove.
- Portfolio focus: reliable, high-quality stays for everyday travel, with flexibility and convenience.

This opening is notable because it blends extended-stay functionality (full kitchens, laundry) with boutique personality and local flavor, positioning Hive House as a distinctive addition to Hyatt’s Essentials portfolio.