KTM 2026: Experts emphasize humanity, accessibility for social responsibility in tourism

The panel at Kerala Travel Mart (KTM 2026) really emphasized how tourism must go beyond business and embrace social responsibility.

Community Engagement & Economic Impact
- Dr. Mithra Satheesh highlighted that socially responsible tourism means immersing in local culture, hiring local guides, and ensuring that money spent directly benefits local communities.
- She also pointed out the importance of accessible tourism, noting that Kerala lags behind Europe in making destinations wheelchair-friendly.

Wellness & Humanity in Tourism
- Ms. Salila Sukumaran stressed that wellness travel is about authentic human connection. Visitors feel healed because of the warmth and openness of the people they meet.
- She urged stakeholders to create a more welcoming atmosphere and show emotional depth to build lifelong customer relationships.

Authenticity in Marketing
- Mr. Evan McElligott suggested that in the age of AI and polished social media, tourism marketing should embrace imperfections. Longer stays allow tourists to truly understand community life.

Session Context
- Moderated by Mr. Shilendran M of CGH Earth Hotels.
- Former KTM President Riyas Ahmed welcomed participants.
- The event ran September 24–27 at Willingdon Island, Kochi, positioning KTM as one of India’s premier tourism expos.

The common thread was clear: tourism must be inclusive, authentic, and deeply connected to local communities.