EaseMyTrip Strengthens Travel-Tech Leadership with Dual Industry Recognitions Across MarTech and Travel Technology
EaseMyTrip, one of India’s leading online travel technology platforms, has strengthened its positioning at the intersection of travel and technology with two significant industry recognitions.
Awards & Recognition
- Martech+ 2026 Award (ET Brand Equity): For achieving 5x growth in email marketing, in partnership with MoEngage.
- Online Travel-Tech Platform of the Year 2026: At the Indian Travel & Technology Summit & Awards.
Strategic Significance
- Marks EaseMyTrip’s evolution from an OTA (online travel agency) into a full-stack travel-tech ecosystem.
- Recognition underscores its focus on customer engagement, personalization, and technology-led travel experiences.
Technology-Led Initiatives
- AI integration across the travel journey.
- Agentic and personalized travel experiences.
- ReSave: Post-booking flight fare monitoring tool.
- Expansion into electric mobility (EMTev).
- Strengthened presence across non-air categories and international markets.
Leadership Perspective
Rikant Pittie, CEO & Co-Founder:
> “Travel technology is no longer limited to helping a customer complete a booking. It is about understanding the traveller better, creating value at every stage of the journey and using technology to make the entire experience more seamless.”
Big Picture
EaseMyTrip is positioning itself as one of India’s most comprehensive technology-led travel ecosystems, guided by its Vision 2030 roadmap. These recognitions validate its strategy of blending AI, data-driven engagement, and mobility innovation to redefine travel beyond bookings.
