The Meliá Collection Brings Its Signature Luxury Experience to the Italian Riviera

Meliá Hotels International continues to strengthen the international growth of its luxury portfolio with the signing of a new The Meliá Collection hotel in Lerici, a timeless seaside destination on Italy’s enchanting Gulf of Poets.

New Signing
- Brand: The Meliá Collection (luxury portfolio).
- Location: Lerici, Gulf of Poets, Ligurian Riviera.
- Opening Timeline: Within 24 months under a franchise agreement with SoGes Group.
- Significance: First hotel in the Ligurian Riviera, 18th in Italy.

Destination Appeal
- Lerici is known for:
- Medieval castle, marina, and elegant waterfront.
- UNESCO-celebrated landscapes that inspired poets and artists.
- Proximity to Cinque Terre and Porto Venere.
- Offers a blend of natural beauty, cultural heritage, and Mediterranean lifestyle.

Hotel Features
- Rooms: 80–90 suites with elegant design.
- Dining: Curated culinary experiences.
- Wellness: 400 sqm fitness & spa sanctuary.
- Events: Dedicated meeting spaces.
- Recreation: Outdoor pool, landscaped gardens, panoramic terraces.
- Design: Terraced architecture blending into hillside, green roofs, native vegetation.

Leadership Perspective
- Gabriel Escarrer, CEO: Lerici embodies The Meliá Collection’s vision of celebrating individuality and authenticity. The property will offer immersive, place-led hospitality deeply connected to its surroundings.

Strategic Importance
- Reinforces Italy as a key strategic market for Meliá.
- Expands The Meliá Collection’s portfolio of distinctive luxury hotels that emphasize authenticity and cultural connection.

👉 This move positions Meliá to capture both luxury leisure travellers and those seeking immersive cultural experiences in one of Italy’s most evocative coastal destinations.