Cleartrip Trolls 'Bad Bosses' In New Print Ad For Book Hotels At ₹0 Launch
Most holiday plans don't fall apart because of bad weather or last-minute hotel unavailability. Sometimes they fall apart because a leave request is not approved. With Book Hotels at ₹0, Cleartrip aims to address that uncertainty by offering customers greater flexibility when making hotel reservations.
Campaign Overview
- Concept: A witty, satirical open letter to “The Bad Bosses,” poking fun at managers who deny leave requests.
- Message: “Book Hotels at ₹0” — no credit card, no cancellation fee, no last-minute price hikes.
- Tone: Humorous and relatable, turning workplace frustration into a clever travel insight.
Consumer Insight
- Many holidays collapse not due to weather or hotel issues, but because leave isn’t approved.
- Cleartrip’s Book@0 feature addresses this uncertainty by letting users:
- Reserve hotels with zero upfront payment.
- Lock in prices until payment.
- Cancel freely if plans change.
Strategic Angle
- The ad humanizes a common professional pain point while promoting flexibility and financial safety.
- It reinforces Cleartrip’s positioning as a customer-centric, innovative OTA under Flipkart.
About Cleartrip
Founded in 2006 and acquired by Flipkart in 2021, Cleartrip is now India’s No. 2 OTA (VIDEC study), known for products like ClearChoice Plus and ClearChoice Max, offering end-to-end travel solutions.
