India’s ₹1 Lakh Crore Branded Residences Pipeline Takes Centre Stage at TBRS 2.0, The Branded Residences Summit in Mumbai
TBRS 2.0, The Branded Residences Summit, returns on 7 & 8 October 2026 at JW Marriott
Mumbai Sahar: 250 curated delegates, 50+ Indian and global speakers, 19 sessions, the inaugural
Branded Residences Awards and the launch of the third edition of the NOESIS branded
residences market report.
Event Overview
- Dates & Venue: 7–8 October 2026, JW Marriott Mumbai Sahar.
- Scale: 250 curated delegates, 50+ Indian & global speakers, 19 sessions.
New Features:
- Inaugural Branded Residences Awards.
- Launch of the third edition of the NOESIS branded residences market report.
- Closed‑door developers’ masterclass.
Market Insights
- NOESIS estimates ₹1 lakh crore (~USD 10.5 billion) gross development value across India’s branded residences pipeline.
- 43 projects mapped: 7 delivered, 19 under construction, 17 announced.
- Expansion beyond Mumbai/NCR into tier‑1, tier‑2, and leisure markets (Goa, Alibaug, Karjat, Igatpuri, Kasauli, Coorg, Rishikesh).
Speaker Line‑Up
Global and Indian leaders from hospitality, design, and real estate, including:
- Daniel von Barloewen (Accor One Living)
- Gabriel Gn (Banyan Group)
- Ramzy Fenianos (Radisson Hotel Group)
- James Snelgar & Jagdish Johal (YOO, London)
- Fabio Calorio (Pininfarina)
- Indian leaders from ITC Hotels, IHCL–Taj, Hilton, Radisson, IHG, Panchshil Realty, Tribeca Developers, Whiteland Corporation, Gulshan Group, Oberoi, Marriott, Hyatt, Sarovar, Mahindra Holidays.
Key Themes
- Moving beyond “will a brand help me sell?” to deeper questions:
- Which brand fits the site, city, buyer?
- Cost, duration, and post‑handover performance.
- Institutional investors showing stronger interest in well‑planned branded developments.
- Long‑term value depends on agreements, service standards, renewal & exit terms settled upfront.
- Developers encouraged to attend with cross‑functional leadership teams for alignment across finance, sales, design, projects, and legal.
Sector Evolution
- India took nearly a decade to deliver its first 7 branded residences.
- Now, 36 more are under construction or announced, with further projects in feasibility.
- TBRS positions itself as the decision‑making platform where real estate, hospitality, and capital converge.
This summit is shaping up as a defining moment for India’s branded residences sector, bringing together developers, brands, and investors to align on feasibility, underwriting, legal structures, and operating plans.
