Marriott Bonvoy announces Global Tennnis Star Alex Eala as the face of Tennis The World campaign
Marriott Bonvoy, the award-winning travel program of Marriott International and Official Hotel Partner of the Australian Open, announced Filipino tennis star Alex Eala as the face of its Asia Pacific excluding China (APEC) edition of the globally celebrated Tennis The World campaign.
Campaign Launch
- Alex Eala Named Ambassador: Filipino tennis star Alex Eala is the face of Marriott Bonvoy’s Tennis The World campaign in Asia Pacific (excluding China).
- Brand Alignment: Eala embodies Marriott Bonvoy’s spirit of ambition, discovery, and authenticity, resonating strongly with youth and fans across Southeast Asia.
Exclusive Member Benefits
- Australian Open 2027 Pre‑Sale: Marriott Bonvoy members get early access to tickets before general sale.
- Event Dates: 11–31 January 2027 at Melbourne Park, Australia.
- Access Details: Members receive an exclusive code via email to secure premium seats. Pre‑sale closes 12 August 2026, 11:59 PM AEDT.
More Moments Ahead
- Marriott Bonvoy Moments will include exclusive opportunities to meet Alex Eala, plus courtside experiences and behind‑the‑scenes access.
- This partnership continues Marriott Bonvoy’s role as Official Hotel Partner of the Australian Open for the sixth year.
Quotes
- John Toomey, Marriott International: “Alex embodies so much of what Marriott Bonvoy stands for — authentic, inspiring, and proudly connected to the region we serve.”
- Alex Eala: “Travel has always been part of my journey as a tennis player… I’m excited to partner with Marriott Bonvoy because they share that same belief in the power of travel and meaningful experiences.”
This campaign blends sport, travel, and loyalty rewards into a powerful engagement strategy, giving members not just tickets but unforgettable experiences.
