Ministry of Tourism and Netflix Partner to Showcase India's Tourism Experiences Through the Power of Storytelling

Union Minister for Culture and Tourism Shri Gajendra Singh Shekhawat launched the 'As Seen on Netflix' section on the Incredible India portal, developed as part of the ongoing collaboration between the Ministry of Tourism and Netflix India.

Collaboration Highlights
- Partners: Ministry of Tourism, Ministry of Culture, and Netflix.
- Occasion: Celebrating 10 years of Netflix in India at NGMA, New Delhi.
- Key Initiative: Integration of “As Seen on Netflix” into the Incredible India digital platform, allowing travelers to explore destinations featured in Netflix titles.

Strategic Goals
- Showcase India’s cultural heritage, diverse landscapes, wildlife, and festivals through cinematic storytelling.
- Strengthen India’s global soft power by inspiring international audiences to visit destinations they see on screen.
- Promote experiential and sustainable tourism, creating opportunities for local communities.

Leadership Voices
- Shri Gajendra Singh Shekhawat (Minister of Tourism & Culture):
> “Cinema is more than entertainment; it is a bridge to culture, heritage and tourism.”
- Shri Bhuvnesh Kumar (Secretary, Tourism): Emphasized storytelling’s role in shaping destination appeal and influencing travel choices.
- Ted Sarandos (Co-CEO, Netflix): Joined the fireside conversation, highlighting Netflix’s role in connecting global audiences with India’s stories.

Content Showcase
- Wildlife Film: Jointly developed by Ministry of Tourism & Netflix, highlighting India’s biodiversity.
- Cultural Heritage Film: Presented by Ministry of Culture in collaboration with Netflix.

Impact
- Encourages audiences to turn on-screen experiences into real-world journeys.
- Positions India as a preferred global tourism destination by blending storytelling with travel inspiration.
- Supports the government’s vision of innovation-led tourism growth.

This partnership is a smart fusion of cinema and tourism, using storytelling to make India’s destinations more aspirational and accessible to global travelers.