Lemon Tree Hotels Limited, one of India's
leading hospitality companies, announced the signing of - Keys Lite by
Lemon Tree Hotels, Manali. This addition marks the Keys Lite brand's entry
into Manali, one of North India's most popular leisure destinations, further
strengthening the group's presence in Himachal Pradesh.
New Signing
- Brand: Keys Lite by Lemon Tree Hotels
- Location: Manali, Himachal Pradesh
- Rooms: 24 well-appointed rooms
- Facilities: Restaurant, lounge, fitness centre, and thoughtfully designed public spaces
Strategic Expansion
- Marks Keys Lite’s entry into Manali, one of North India’s most popular leisure destinations.
- Strengthens Lemon Tree’s footprint in Himachal Pradesh to 11 hotels (4 operational, 7 upcoming).
- Operated under a franchise agreement, reflecting the group’s asset-light growth strategy.
Target Audience
- Leisure travellers, families, and small groups.
- Positioned as a contemporary, value-led stay option in a destination known for natural beauty and adventure tourism.
Connectivity
- Bhuntar Airport (Kullu-Manali): ~56 km away.
- Kiratpur Railway Station: ~200 km away.
Leadership Comment
Mr. Vishvapreet Singh Cheema, President of Lemon Tree Hotels, highlighted Manali’s strong year-round demand and said the property is “well suited to the diverse needs of travellers visiting the destination.”
This move shows Lemon Tree’s focus on leisure-heavy markets and expanding in regions with strong tourism appeal.
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