YAANA Ventures and Khiri Reach Foundation to organize 'Steps for Impact 2027' on 30 January, 2027

Steps for Impact 2027 has been announced as a major pan-Asian charity walkathon, set for Saturday, January 30, 2027.

Event Overview
- Organized by YAANA Ventures and the Khiri Reach Foundation.
- Aims to support grassroots conservation and community projects across Asia.
- Builds on earlier charity events (walkathons and bikathons in 2017, 2019, 2024, and 2026).

Scope
- 11 fundraising events across 8 countries: Thailand , Cambodia, Laos, Vietnam, Myanmar, Sri Lanka, Indonesia, and the Philippines.
- Each event features a 5 km walk plus sponsorships, donations, and an online silent auction.

Fundraising Channels
- Corporate & individual donations.
- Sponsorship packages for companies.
- Silent auction of travel products (donors and bidders invited).
- All funds go to vetted projects managed by the Khiri Reach Foundation.

Leadership Message
Willem Niemeijer, CEO & co-founder of YAANA Ventures and Khiri Travel, described the initiative as the “coalescence of past and future charity commitments into a new industry-inclusive annual fundraiser.”

Participation
- Travel industry suppliers, organizations, and individuals are encouraged to join.
- Options include walking, donating, sponsoring teams, or contributing tourism products for auction.
- A dedicated Steps for Impact 2027 website will go live in December 2026 to facilitate donations and auctions.

This event is a great example of how the travel industry is mobilizing for social impact and sustainability. It’s not just about raising funds—it’s about creating a shared platform for positive change across Asia.