Red Dot Representations, India’s leading travel representation firm, partnered with Walkers Tours Limited, Sri Lanka's notable destination management company, to strengthen outbound tourism from Gujarat to Sri Lanka.
Direct Connectivity
- FitsAir has launched a direct Ahmedabad–Colombo service, operating three times a week.
- This reduces travel time and makes Sri Lanka more accessible for leisure holidays, MICE, destination weddings, and experiential travel.
Strategic Partnership
- Red Dot Representations will provide sales and marketing support to Walkers Tours in Ahmedabad and across Gujarat.
- The collaboration strengthens Walkers Tours’ presence in one of India’s fastest-growing outbound markets.
Integrated Tourism Showcase
- First-of-its-kind collaboration between City of Dreams Sri Lanka, Cinnamon Hotels & Resorts, Walkers Tours, and FitsAir.
- Offers Indian travellers a seamless experience: luxury stays, curated itineraries, cultural attractions, wildlife, beaches, and culinary highlights.
Market Potential
- Gujarat is emerging as a crucial outbound travel hub.
- Red Dot’s strong trade network will help raise awareness, promote tailored experiences, and support travel partners with dedicated initiatives.
Leadership Voices
- Nalaka Amaratunga (John Keells Holdings): The new route is a milestone in strengthening India–Sri Lanka tourism ties.
- Prabhakar Kamat (Red Dot): Sri Lanka remains a beloved destination for Indians, and direct flights from Ahmedabad unlock significant untapped potential.
Impact
This partnership combines air connectivity, world-class hospitality, and destination management into one integrated initiative, set to create new opportunities for the travel trade and deliver exceptional experiences for Indian travellers.
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