Israel Ministry of Tourism Returns to the MICE and Leisure Travel Congress, Reaffirming Commitment to India's Travel Trade

The Israel Ministry of Tourism (IMOT) successfully participated in the recently concluded MICE & Leisure Travel Congress 2026 (MILT), held on 23–24 July at ITC Grand in Goa, marking its return to the prestigious travel trade platform after more than five years.

Return to MILT after 5+ years
- IMOT rejoined this major travel trade platform, reaffirming its commitment to India’s outbound travel market.
- The congress brought together corporates, tour operators, destination reps, and industry stakeholders.

Engagement with Indian corporates
- IMOT held 50+ B2B meetings over two days.
- Discussions centered on MICE opportunities, leisure, culinary, and wellness tourism.
- Israel highlighted its evolving tourism landscape and readiness for collaboration.

Infrastructure strength
- Israel offers ~200 upscale hotels (Level 1 & 2, 4-star and 5-star) with 36,000 rooms.
- Well-equipped to host incentive groups, conferences, and large-scale events.

India as a priority market
- Amruta Bangera, Marketing Director (India), emphasized India’s importance as a source market.
- Optimistic about restoring Indian visitor arrivals to pre-COVID levels in the coming years.

Strategic focus
- Long-term trade engagement through partnerships, destination awareness, media outreach, and stakeholder collaborations.
- Goal: strengthen confidence in Israel as a compelling destination blending history, culture, spirituality, and modern experiences.

This signals Israel’s intent to position itself as a strong MICE and leisure destination for Indian travelers.