With an objective to further enhance cleanliness and user experience at toilet facilities along the National Highways, NHAI has extended its citizen-centric initiative, the ‘Clean Toilet Picture Challenge’ till 30th June 2027.
The Initiative
- NHAI has extended the Clean Toilet Picture Challenge until 30 June 2027.
- Objective: improve cleanliness and user experience at toilet facilities along National Highways.
- Launched in September 2025, it encourages commuters to report unclean toilets at toll plazas.
How It Works
- Users upload geo-tagged, time-stamped photos of unclean toilets via the Rajmargyatra App.
- Required details: name, location, vehicle registration number (VRN), and mobile number.
- Each eligible VRN gets a ₹1,000 FASTag recharge (credited directly to the linked VRN).
- One reward per VRN for the entire scheme period.
- AI-assisted screening + manual validation ensures authenticity.
Impact So Far
- In 2026, 429 commuters received rewards for reporting unclean toilets.
- The scheme has boosted citizen participation and accountability in highway sanitation.
Scope & Rules
- Applicable only to toilets under NHAI’s jurisdiction (not fuel stations, dhabas, or other public facilities).
- If multiple reports are submitted for the same facility on the same day, only the first valid submission is rewarded.
- Rewards are non-transferable and cannot be claimed in cash.
Broader Significance
- Reinforces NHAI’s commitment to citizen-centric services.
- Promotes a culture of shared responsibility for hygiene and cleanliness.
- Enhances transparency by linking rewards directly to FASTag accounts.
This scheme cleverly ties digital participation with real-world improvements, making commuters partners in maintaining highway infrastructure.
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