Agoda and Taiwan Tourism Administration Launch Destination Marketing Campaign to Inspire a New Wave of Travel

Digital travel platform Agoda unveils a destination marketing campaign with the Taiwan Tourism Administration (TTA) to further elevate Taiwan’s reputation as a leading travel destination in Asia. The campaign aims to drive awareness and consideration of Taiwan among travelers in Singapore, Hong Kong, Japan, and South Korea.

Campaign Overview
- Duration: July – December 2026
- Markets targeted: Singapore, Hong Kong, Japan, South Korea
- Goal: Elevate Taiwan’s reputation as a leading Asian destination, driving awareness and traveler consideration.

Strategy
- Leverages Agoda’s digital infrastructure to reach millions of travelers at key decision-making moments.
- Focus on diverse regions, local festivals, and quality hospitality to showcase Taiwan’s cultural richness.
- Commitment to responsible tourism practices and sustainable supply.

Leadership Voices
- Paul Shih (TTA): “We hope more travelers will discover Taiwan and be inspired to visit and experience its beauty.”
- Damien Pfirsch (Agoda): “This reflects our joint long-term commitment to supporting Taiwan’s tourism growth by creating real value for travelers and the local industry.”

Access
Travelers can explore featured properties and exclusive deals at Agoda.com/WavesofWonder.

This partnership blends Taiwan’s cultural storytelling with Agoda’s digital reach, aiming to spark a new wave of inbound travel from key Asian markets.