Dusit International expands ASAI Hotels pipeline in Thailand with new lifestyle hotels in Hat Yai and Phuket

Dusit International, one of Thailand’s leading hotel and property development companies, is expanding the domestic footprint of its distinctive lifestyle brand, ASAI Hotels, with the signing of hotel management agreements for two new properties in Southern Thailand: ASAI Hat Yai and ASAI Patong Phuket.

ASAI Hat Yai (2028)
- Location: Samchai Road, Hat Yai city centre
- 116 guestrooms (solo, couples, families, groups)
- Facilities: all-day dining, café & bar, co-working spaces, meeting rooms, fitness centre
- Positioned as a vibrant hub connecting guests with Hat Yai’s Thai-Chinese heritage, street food scene, and cross-border commerce.

ASAI Patong Phuket (2029)
- Location: Heart of Patong, 5 minutes from Patong Beach
- ~85 rooms
- Facilities: café/social space (Eat/Work/Play concept), rooftop pool, fitness centre
- Designed to reflect Patong’s beach culture, dining, entertainment, and creative energy.

Broader Expansion Pipeline
- ASAI Gamuda Cove, Malaysia (Q3 2026) – brand debut in Malaysia, within a township blending nature, recreation, and community.
- ASAI Oslob Cebu, Philippines (2027)
- ASAI Camaya Coast, Philippines (2028)

Brand Positioning
- Compact, intelligently designed rooms + vibrant communal spaces.
- Focus on authentic local connections, culture, and community partnerships.
- Accessible rates with lifestyle-led experiences.

Portfolio Snapshot
- ASAI Hotels launched in 2020 with ASAI Bangkok Chinatown.
- Current footprint: Bangkok Sathorn, Kyoto Shijo (Japan).
- Dusit Hotels & Resorts overall: 50 hotels in 19 countries, plus 237 luxury villas under Elite Havens.

This expansion underscores Dusit’s confidence in Thailand’s lifestyle hospitality segment, while also positioning ASAI as a regional player across Southeast Asia.