PATA Welcomes Guangzhou Chimelong Group Co., Ltd. as its Newest Preferred Partner

The Pacific Asia Travel Association (PATA) has welcomed Guangzhou Chimelong Group Co., Ltd. as its newest Preferred Partner, marking a significant collaboration between one of Asia’s leading cultural tourism enterprises and the region’s foremost travel association.

Shared Vision:
Both organizations aim to strengthen responsible tourism practices across Asia Pacific.

Strategic Goals:
- Enhance the value of the Asia Pacific visitor economy.
- Strengthen engagement between governments and national tourism organizations.
- Promote reliable and comprehensive tourism intelligence.

Focus Areas:
Advocacy, industry engagement, tourism research, and data exchange.

About Chimelong Group
- A cultural tourism conglomerate known for world-class attractions, leisure offerings, and MICE (Meetings, Incentives, Conferences, Exhibitions) facilities.
- Driven by culture, technology, innovation, and talent, with ambitions for international development.
- Representative statement: “Chinese creativity will continue to bring new inspiration and valuable experiences to the global tourism industry.”

Why It Matters
- PATA CEO Noor Ahmad Hamid emphasized Chimelong’s role in inspiring travel, creating economic opportunities, and contributing to destination development.
- The partnership combines PATA’s global network and expertise with Chimelong’s innovative approach to cultural tourism, creating opportunities for long-term growth of the visitor economy.

This collaboration is a strong signal of how Asia Pacific tourism is evolving—balancing innovation, sustainability, and cultural identity.