Cleartrip launches Creators Club; A new affiliate programme

Cleartrip, a Flipkart company and one of India’s fastest-growing online travel platforms, has announced the launch of Cleartrip Creators Club, a structured affiliate programme that integrates creator content directly into the booking journey, turning influence into a measurable, monetisable commerce channel.

What It Is
- A new affiliate programme that embeds creators directly into the travel booking journey.
- Moves away from the traditional pay-per-content model → creators earn via performance-based commissions.
- Open to all creators, regardless of follower count; eligibility is based on engagement.

Key Features
- Comment-to-DM automation: viewers commenting “TRIP” on a post receive a pre-filled booking link + exclusive coupon code in their DMs.
- Live across Instagram and YouTube pan-India.
- Designed to turn influence into measurable commerce.

Early Results
- Regional creators contributed 50% of content pieces, showing strong local reach.
- Cross-category traction: Beauty, Lifestyle, Food, and Deal Hack content → 5–6% engagement rates, above industry benchmarks.
- Strong participation from southern states, especially Telugu-language creators.

Market Insight
- Cleartrip’s PeekABoo trends tracker shows travel inspiration is shifting from search bars to social feeds.
- Gen Z and millennials increasingly rely on creators for destination ideas and booking decisions.
- Tier-2 markets are emerging as growth drivers, with creators fueling leisure travel intent.

Leadership Perspective
- Pallavi Saxena (CMRO, Cleartrip): “Gen Z has fundamentally changed how travel decisions are made… every post becomes an income stream, every booking more inspiration.”

This is a bold move—it positions Cleartrip as one of the first Indian travel platforms to formalize creator-driven commerce in travel. It’s essentially building a flywheel of inspiration → booking → revenue → more inspiration.