Global Hotel Alliance Expands GHA DISCOVERY with City Unscripted Partnership

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has broadened its Local Offers and Experiences portfolio by partnering with City Unscripted, aligning with its Live Local concept.

What’s New
- Local City Tours: A brand-new category within GHA DISCOVERY Experiences.
- Personalised exploration: Members are matched with local hosts who tailor tours to individual interests — food, design, culture, history, hidden gems, or family activities.
- Destinations: Available in 15 major cities including Berlin, Lisbon, Madrid, London, Munich, Paris, Rome, Amsterdam, Singapore, Bangkok, Sydney, Mexico City, Hong Kong, Tokyo, and Dubai.

Member Benefits
- Exclusive 20% saving on City Unscripted experiences booked via GHA’s website or app.
- Priority host matching for tailored experiences.
- Complimentary 30-minute pre-trip planning call with hosts to align on interests and travel style.

Why It Matters
- Responds to rising demand for authentic, locally led travel.
- Eight in ten travellers say their journeys change how they see the world and themselves.
- GHA DISCOVERY now offers over 2,500 Local Offers worldwide, accessible even without an overnight stay.

Immersive & Impactful Experiences
- Learn Balinese recipes with chefs at The Apurva Kempinski Bali.
- Private after-hours access to Dresden’s Historic Green Vault museums.
- Ethical elephant sanctuary visits in Thailand supporting conservation.
- Complimentary rooftop pool access at Cheval Collection Dubai or daily pool access at Kempinski Residences Doha.

📌 As Jelena Kezika, VP Strategy at GHA, explains: “Loyalty programmes must continuously adapt to meet evolving expectations. At GHA, we are committed to helping our members create deeper connections with destinations, cultures, and local communities.”

This partnership makes GHA DISCOVERY not just a loyalty programme, but a gateway to transformative, lifestyle-focused travel.