Air India Express’ new docuseries; Voices of the Land: Tales of Northeast streaming on JioHotstar from 3 July 2026

Air India Express today announced ‘Voices of the Land: Tales of Northeast’ - a definitive six-episode documentary series that serves as a profound exploration of heritage, resilience, and the symbiotic bond between India’s indigenous communities and their ancestral lands.

Project Overview
- Title: Voices of the Land: Tales of Northeast
- Format: Six-episode documentary series
- Premiere: July 3, 2026 on JioHotstar
- Host: Actor Adarsh Gourav

Cultural Focus
- Explores indigenous communities of Northeast India:
- Angami (Nagaland)
- Biate & Mising (Assam)
- Khasi (Meghalaya)
- Sherdukpen (Arunachal Pradesh)
- Themes: heritage, resilience, oral histories, craftsmanship, folklore, and harmony with nature.

Air India Express’ Cultural Strategy
- Part of the airline’s “Tales of India” initiative, integrating culture into its brand identity.
- Past initiatives: aircraft tail art featuring indigenous crafts, partnerships with Hornbill Festival, Tales of India Literary Award, and the Flying Canvas aircraft.
- Fleet liveries celebrate weaving traditions like Tsüngkotepsü (Nagaland), Moirang Phee (Manipur), Gamosa (Assam), Khneng (Meghalaya), and Puanchei (Mizoram).

Voices from the Project
- Siddhartha Butalia (CMO, Air India Express): Travel is transformative; the series bridges audiences with indigenous wisdom.
- Adarsh Gourav: Called it an eye-opening journey into traditions and harmony with nature.
- Simantini Ghosh (Dentsu Sports & Entertainment): Highlighted the vision of connecting culture and connectivity.
- Shekhar Bhattacharjee (Edstead): Emphasized celebrating voices that deserve wider recognition.

Connectivity & Commitment
- Air India Express operates 290+ weekly flights across Northeast India.
- Recently announced direct flights from Guwahati to Abu Dhabi and Dubai, expanding international links while promoting regional heritage.

This docuseries positions Air India Express not just as a carrier, but as a cultural ambassador for Northeast India.