Meliá Hotels International brings The Meliá Collection to Corfu, advancing its Mediterranean luxury expansion
The property will open this summer under Affiliated by Meliá before undergoing a full renovation and rebranding as The Meliá Collection in 2027.
Expansion Highlights
- Debut in Corfu: This marks Meliá’s first property on the island, bringing its total in Greece to seven hotels.
- Property details: Currently operating as St Georges Bay Country Club & Spa with 86 rooms, it will join under the Affiliated by Meliá brand this summer.
- Future transformation: By 2027, it will be rebranded as The Meliá Collection Corfu, upgraded to five-star status, and expanded to 140 rooms by 2028.
- Facilities: Includes a beach club, spa, gym, all-day dining, lobby bar, and MICE spaces.
Strategic Context
- Luxury focus: Strengthens Meliá’s premium and luxury portfolio, aligning with Corfu’s repositioning toward high-value tourism.
- Location advantage: Situated on the northern coast near exclusive beaches like Barbati, Nissaki, and Agni, known for crystal-clear waters and vibrant culinary experiences.
- Partnership: Owned by Concord Group, continuing their collaboration after Meliá Durrës in Albania.
CEO’s Vision
Gabriel Escarrer emphasized that this project reflects Meliá’s commitment to growing in the Mediterranean luxury segment, offering “a truly differentiated proposition in one of Europe’s most inspiring destinations.”
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