TATA Starbucks Reimagines its Loyalty Program with New Rewards and Enhanced Benefits
TATA Starbucks has announced the launch of its reimagined Starbucks Rewards program, featuring Green, Gold and the newly introduced Reserve tier. Tier Structure - Green: Entry tier, faster earning, flexible redemption. - Gold: Upgrade after earning 1000 Stars in a year. - Reserve: New premium tier, sleek black personalized card, upgrade after 5000+ Stars in a year. Earning Stars - Green: 1 Star per ₹10 spent. - Gold: 1.2X Stars per ₹10 spent. - Reserve: 1.3X Stars per ₹10 spent. Benefits Across Levels - Personalized offers, birthday rewards, milestone celebrations. - Double Stars Days and exclusive member-only offers. - Lower redemption thresholds for easier access to rewards. Enhanced Experiences - Free Customized Mondays: One free modifier on any handcrafted drink. - Accelerated Star earnings. - Exclusive merchandise and curated coffee experiences. - Special event access and premium privileges. Access - Rewards program available via the Starbucks India mobile app. This revamp makes the program more rewarding at every stage, with Reserve tier adding a luxury touch for the most loyal customers.
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