Travel Powered by Booking.com Supported €691 Billion in Economic Activity Across Europe in 2025

The new Oxford Economics study commissioned by Booking.com shows just how powerful digital travel platforms have become for Europe’s economy:

Key Findings
- €691 billion in total economic activity across Europe in 2025.
- €291 billion in direct visitor spending on hospitality, retail, transport, and entertainment.
- Ripple effects generated nearly €300 billion more in related industries and supply chains.
- Supported 4.7 million jobs and €175 billion in wages.

Broader Impact
- Benefits extend well beyond hotels — local suppliers, restaurants, shops, and transport providers all gain.
- SMEs and independent accommodations gain global visibility through Booking.com, helping them compete with larger players.
- Tourism acts as a regional development engine, spreading growth beyond major destinations.

Leadership Perspectives
- Glenn Fogel (CEO, Booking.com): “Travel is one of Europe’s most powerful economic drivers… our platform allows SMEs to reach travelers worldwide in a simple and cost-efficient way.”
- David Goodger (Oxford Economics): Emphasized the breadth of activity supported, from jobs and wages to tax revenues and local supply chains.

Strategic Context
- Report unveiled at VivaTech 2026 in Paris, tying tourism’s role to innovation and competitiveness.
- Reinforces Europe’s tourism as a critical asset for growth, resilience, and community prosperity.

This shows how platforms like Booking.com aren’t just intermediaries — they’re economic engines, enabling millions of small businesses to thrive while fueling Europe’s broader economy.