HKTB Launches 'Hong Kong Summer Fun': A Season of Events, Experiences and Exclusive Visitor Offers

To welcome the peak summer travel season, the Hong Kong Tourism Board (HKTB) will launch a brand-new promotion, “Hong Kong Summer Fun”, from June 19, 2026 connecting a series of citywide highlight events and enticing offers to energise the summer season.

Campaign Overview
- Launch Date: June 19, 2026
- Goal: Boost Hong Kong’s appeal as a summer destination, attract overnight visitors, and increase spending.
- Scope: Citywide offers across attractions, dining, transport, and shopping.

Flagship Event – Sun Life Hong Kong International Dragon Boat Festival
- Dates: June 19 – July 1, 2026 (extended to 13 days).
- Location: Tsim Sha Tsui Promenade, Victoria Harbour.

Highlights:
- Over 220 teams from 16 countries/regions (4,500+ athletes).
- 50th Anniversary Fishermen Invitational Cup with traditional wooden dragon boats.
- 50th Anniversary Championship featuring champions from nine race categories.
- Cultural workshops (fishing net plaiting, sugar blowing, rice dumpling making).
- VR dragon boat racing, heritage performances, live music, and themed photo spots.
- Supported by 14 sponsors and 30+ shops offering hotel, dining, and shopping deals.

Trip.com Group Promotions (June 15 – Aug 31):
- HKD 20M worth of deals.
- Hotel bookings ≥ HKD 1,500 → attraction ticket + transport discount (up to 50%).
- Attractions include Peak Tram, theme parks, Observation Wheel, Noah’s Ark, Airport Express, bus passes.

AlipayHK, Alipay, Alipay+ (July 1 – Aug 31):
- Scan QR codes at 100+ malls → random spending reward up to HKD 500/RMB 500.
- Participating malls include ifc, Times Square, K11, Mira Place, New Town Plaza, SOGO, and more.

QTSA & HKRMA Collaboration:
- Citywide shopping and dining discounts up to 50%.

Summer Mega Events
- Hong Kong ICH Month
- Chinese Culture Festival
- Hong Kong Football Festival & Summit
- Volleyball Nations League Hong Kong
- Fencing World Championships 2026 Hong Kong
- FIDE World Team Rapid & Blitz Chess Championships
- Hong Kong Reunification Raceday

This campaign blends heritage, sports, culture, shopping, and dining into one vibrant summer showcase, positioning Hong Kong as the Events Capital of Asia.