Modern Heritage, Perfectly Worn: St. Regis and Drake’s Collaborate for Father’s Day

St. Regis Hotels & Resorts has unveiled a Father’s Day collaboration with Drake’s, the London-based menswear house known for its relaxed elegance and craftsmanship. This partnership coincides with the upcoming opening of the St. Regis London later this fall, blending British heritage with St. Regis’ tradition of modern refinement.

The Capsule Collection
Designed to honor the duality of modern fatherhood—professional polish and off-duty ease—the limited-edition accessories include:
- Deep Green Silk Necktie: Archival Drake’s pattern for refined character.
- Silk Pocket Square: Featuring both brand marks and a champagne motif referencing St. Regis’ Champagne Sabrage ritual.
- Silk Bandana: Archival motif with the St. Regis crest woven in.
- Vintage-Inspired Baseball Cap: Embroidered “#1” flag, a nod to fatherhood.

Immersive Experiences
Launching worldwide on June 4, 2026, the collection will be available at select St. Regis hotels, Drake’s flagships in London and New York, and online. Participating hotels—including St. Regis San Francisco, Toronto, and Chicago—will host:
- Pop-up retail and exclusive trunk shows.
- Made-to-order tailoring experiences in suites.
- Bespoke bar menus inspired by the collaboration.
- Curated suite packages including the full collection and personalized amenities.

Why It Matters
This partnership reinforces St. Regis’ role as a cultural curator, celebrating milestones through craftsmanship and ritual. It also positions the brand strongly in London ahead of its new property opening, while Drake’s gains global exposure through luxury hospitality.

This collaboration is a fascinating example of how luxury hotels are increasingly partnering with fashion houses to create lifestyle-driven experiences.