Ruby Hotels to Shine in the Big Apple with Second U.S. Signing

Ruby Hotels, part of IHG’s premium portfolio, is making a bold move into the U.S. market with its second signing in just a few months—this time in New York City.

Ruby New York City:
- Located on Manhattan’s Avenue of the Americas, steps from Herald Square, the Empire State Building, and Madison Square Garden.
- 187 rooms designed with Ruby’s “lean luxury” ethos—signature cozy beds, rainfall showers, and stylish finishes.
- A 24/7 lobby bar will serve as the social hub, echoing Ruby’s vibrant European vibe.
- The property is a conversion of a historic 1930s-era building, set to undergo a full renovation before opening in 2027.

U.S. Expansion:
- Ruby New York City follows the brand’s Chicago signing, also slated for 2027.
- Together, these mark Ruby’s entry into two iconic gateway cities, signaling IHG’s intent to scale Ruby aggressively in North America.

Global Growth:
- Founded in Germany in 2013, Ruby Hotels has 40 open and pipeline properties, mostly across Europe.
- 2026 signings include its first hotel in Belgium plus new projects in Germany and Italy.
- IHG’s ambition: grow Ruby to 120+ hotels in the next decade and 250+ in 20 years.

Market Context:
- IHG is simultaneously expanding other lifestyle brands in NYC:
- Kimpton Era Midtown and Kimpton Ashbel Park Avenue opened recently.
- voco Times Square debuted as the brand’s largest Americas property.
- Crowne Plaza Times Square will reopen later this year.

Why It Matters
Ruby’s entry into New York reflects IHG’s strategy to capture the urban lifestyle traveler—guests who want character, design, and social energy at a price point below luxury but above essentials. It also strengthens IHG’s competitive edge against Marriott’s Moxy, Accor’s Mama Shelter, and Hyatt’s Caption brands in the lifestyle segment.