LXR Hotels and Resorts to Debut in Tokyo, Bringing a Storied Luxury Address to the Market

Hilton has announced a major move in Tokyo; the rebranding of the iconic Hotel Gajoen Meguro under its LXR Hotels & Resorts luxury brand, set to debut officially in 2027.

Historic Property:
Hotel Gajoen, with nearly 100 years of heritage, is famed for its extraordinary Japanese artistry and interiors. It houses the Hyakudan Kaidan (Hundred-Step Staircase), a designated Tangible Cultural Property.

Phased Reopening:
Rooms and restaurants will resume operations in mid-2026, ahead of the full LXR debut.

Luxury Expansion in Japan:
This will be LXR’s second property in Japan after ROKU Kyoto, with additional Hilton luxury projects planned for Hiroshima and Niseko.

Property Features:
- 60 guest rooms, including suites over 100 sqm.
- Five dining destinations, spa, fitness center.
- 5,700 sqm of meeting and event space.
- Prime location in Meguro, near the cherry blossom-lined Meguro River.

Ownership & Investment:
Brookfield owns the property and is investing heavily in redevelopment, while Hilton will manage operations.

Strategic Significance
- Strengthens Hilton’s luxury footprint in Japan, where demand is rising but supply remains constrained.
- Positions LXR as a cultural luxury brand, with each property deeply tied to local heritage and design.
- Adds to Hilton’s global LXR portfolio, which includes recent openings like Sandblu Santorini and Cameo Beverly Hills.

This rebranding is a fascinating blend of Japanese tradition and modern luxury hospitality, giving Hilton a flagship presence in Tokyo’s competitive luxury market.