Minor Hotels Celebrates 25 Years of Experiential Luxury with Anantara Hotels and Resorts

Anantara Hotels & Resorts, the experiential luxury brand of Minor Hotels, marks its 25th anniversary with the launch of a global campaign: 25 Years of Unforgettable Journeys. From a single resort in Thailand to a global portfolio spanning over 50 hotels and resorts across 24 countries, the milestone celebrates the destinations, team members and guests who have shaped the brand since its creation.

Brand Journey
- Founded in 2001 by William Heinecke in Hua Hin, Thailand.
- Grew from a single resort to 50+ properties across 24 countries.
- Expanded from Thailand to Maldives (2006), then into the Middle East, Africa, Asia, and Europe.
- Recent openings include Amalfi, Amsterdam, Budapest, Dublin, Nice, Rome, and Vienna.

Future Expansion
- Upcoming debuts in Australia, Japan, Egypt, Croatia, Argentina, Turks & Caicos, and the US.
- Launching Anantara Tented Camps in 2026, starting with Zambia’s Kafue River near the country’s largest national park.

Anniversary Campaign
- “25 Years of Unforgettable Journeys” celebrates destinations, team members, and guests.
- People Who Inspire series: Profiles of 25 team members who embody Anantara’s ethos, starting with Khun Alex at Hua Hin Resort.
- Signature experiences include:
- Private luxury boat tours on Rome’s River Tiber.
- Stargazing at Anantara Kihavah Maldives Villas’ overwater observatory.
- Elephant care experiences at Anantara Golden Triangle in Thailand.

Philosophy
- Focus on immersive, experience-led stays blending local culture, cuisine, and design.
- Guided by authenticity, indulgence, and cultural connection.

This milestone positions Anantara as a global leader in experiential luxury travel, with a strong emphasis on cultural immersion and meaningful journeys.