BWH Hotels bring Aiden Brand to Southeast Asia with Aiden Surawong Bangkok

BWH Hotels, the global hospitality enterprise comprised of WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels, announces the opening of Aiden Surawong Bangkok, a stylish new boutique hotel nestled in a culture-rich part of Thailand’s capital city. This milestone marks the debut of the edgy, design-led Aiden brand in Southeast Asia.

Hotel Launch
- Brand debut in Southeast Asia: First Aiden property in the region.
- Location: Surawong Road, Bangkok – a heritage-rich district near Neilson Hays Library, Bangkok Folk Museum, Jim Thompson House, Silom night market, Yaowarat (Chinatown), and Bang Rak riverside.
- Easy access: Sala Daeng BTS and Sam Yan MRT stations nearby.

Design & Concept
- Transformed from a former jewelry workshop, interiors inspired by precious gemstones.
- Evokes 1920s Hollywood glamour with Gatsby-style art deco design.
- Social, connected spaces with plenty of Instagrammable corners.

Rooms
- 77 rooms & suites tailored for digital nomads and urban explorers.

Facilities:
- Gems Pool with skyline views.
- Fitness center.
- Club Ruby – café by day, dining venue and bar by night.
- The Garden by Aiden – social space for hangouts and private gatherings.

Strategic Expansion
- BWH Hotels now operates 17 properties in Greater Bangkok and 28 in Thailand.
- Part of a five-year plan to reach ~200 hotels across Asia Pacific.

Leadership Statement
Olivier Berrivin, VP – APAC, BWH Hotels:
> “The debut of Aiden in Thailand and Southeast Asia demonstrates our commitment to meeting the needs of a new generation of savvy travelers… Bangkok is the perfect place to introduce Aiden to the region.”

Takeaway
Aiden Surawong Bangkok blends local heritage with modern creativity, offering a boutique lifestyle experience that appeals to travelers seeking culture, design, and connectivity in the heart of Bangkok.