Accor, a world-leading hospitality group, today announces the launch of its Sustainability Innovation Program, a global initiative designed to accelerate the identification, testing and scaling of resource management solutions across its network. Program Details - Launch: 2026, running for five years (until 2030). - Objective: Identify, test, and scale 100+ resource-saving solutions across Accor’s global hotel network. - Methodology: Four phases — Framing, Sourcing, Testing, Scaling. - Focus for 2026: Water management, chosen due to its critical importance and scarcity. Water Stewardship - Accor achieved a 5.2% reduction in water intensity in 2025 vs. 2024, equipping 1,100+ hotels with low-flow showerheads. - Partnership with Water Unite, a global non-profit specializing in water innovation. - Pilots will target efficiency, reuse, and management in luxury operations. - Aim: set new standards for water management in hospitality, contributing to global resilience efforts ahead of the 2026 UN Water Conference. Strategic Impact - Supports Accor’s Hosting Change roadmap to make hotels resilient, resource-efficient, and circular. - Provides hotels and owners with pre-validated solutions that deliver ROI. - Offers startups and innovators a platform to test and scale solutions globally. - Shares best practices with the wider industry to accelerate sustainability adoption. Leadership Voices - Coline Pont, Chief Sustainability Officer (Accor): The program is designed to balance growth with sustainability, acting as a catalyst for the wider industry. - Louis Goring-Morris, Partnerships Director (Water Unite): The challenge isn’t innovation itself, but finding solutions that perform reliably in real-world conditions. This initiative marks a shift from scattered local projects to a structured, scalable innovation pipeline, positioning Accor as a leader in hospitality sustainability.
© Travel Media. All Rights Reserved. Privacy