68% of Indian Travelers Likely to Use AI for Their Next Trip: Agoda
Indian travelers are increasingly turning to artificial intelligence (AI) to take the guesswork out of travel planning, not just for inspiration but across the journey from destination discovery to dining. AI Adoption in Travel - 33% of Indian travelers already use AI for planning. - 68% say they are likely to use AI for their next trip. - Nearly 9 in 10 (88%) trust or feel neutral about AI-generated recommendations, with 53% expressing clear trust. How Travelers Want to Use AI - Local attractions & activities: 38% - Personalized itineraries: 37% - Destination suggestions: 29% - Dining recommendations: 23% - Budget management: 22% Comfort with Tech - Builds on India’s established reliance on travel apps (90% used apps for booking in 2025). - Seen as a natural progression rather than a behavioral shift. Agoda’s Role - Offers access to 6M+ holiday properties, 130K+ flight routes, and 300K+ activities on one platform. - Previously ran an AI-powered Vacation Planner campaign in 2025 with Bollywood actor Ayushmann Khurrana. Quote from Agoda’s Country Director, Gaurav Malik: “Indian travelers are showing a clear appetite for AI across every stage of trip planning… This is no longer an emerging trend but is fast becoming the baseline for how a well-planned trip comes together.”
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